Why Tourists Do Not Return to Sicily

Sicily has it all: good weather, beaches, archeological sites, culture and much more. Tourism should be a natural thing. However, everybody I talked to complained a decrease of this year arrivals.

When I arrived in Catania, I must admit that the new airport looked fabulous to me. As soon as I was out, I noticed that they left the old one next to it. It is not clear what they are going to do with it. Sicily is this… putting together something beautiful and ugly continuously!

Last year, Sicily was literally sold out. Arrivals broke all records high. Not the same this year and this is why:

1- Sicily is expensive and does not represent a good value for the money spent. Why should I go to Sicily when I can go to Greece or Spain for the same price or less?
2- Sicily is the land of hospitality, but does not have any clue about customer service. I think everybody working in direct contact with the public should learn how to smile. It does not cost anything!
3- Sicily lacks infrastructures (hotels, roads, railways, etc.) and the ones it has are old and not well-kept in most cases.
4- Sorry to say this… Sicily is dirty. We can blame it on the municipalities, but it is up to us too. If somebody has to throw something like a piece of paper, they do not think twice at doing it. It all starts from little things.

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One Response to “Why Tourists Do Not Return to Sicily”

  1. Jacque LeBlanc Says:

    I’ve worked as a tourism marketing executive in Hawaii for more than a decade and was raised in a destination that’s sought after by worldwide destinations for its expertise in hospitality industry. We now live in Sicily.

    I love living here but I’d hate to be a tourist here.

    Absent on the most elementary of levels is difficulty finding your way around and lack of fluent English speakers. We recently went to the tourism office in Acireale for directions assistance and neither representative spoke any English.

    Sicily is a long way from a world-class destination but it has great bone structure. And it will find its way…someday…and on Sicilian time of course. - Jacque LeBlanc

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