Sicily Guide

I started SicilyGuide.com because I thought there was little out there that talked about Sicily in the right way. Perhaps, I should have started an Italy Guide. In spite of the big money spent on the www.italia.it web portal, Amadeus denounces that Italy lags behind other countries and registered little visibility on the Internet today. Unfortunately, it is going to be hard to pick up especially with such a tumultuous political administration we have in Italy today.

I can write here that too many chances have been missing, but I will not do this. As a matter of fact, a country like Italy, for which tourism is one of the most important economic activities, does not have a serious strategy for online destination marketing. This is a bad sign. It is the usual story that Italy and the Italians prefer looking at the past rather than taking advantage of the new - low cost - technology. Spain and France are increasing their advantage over Italy every day and Italy just stays still without even trying to react (proacting is a term that I do not even dare using!).

This entry was posted on Thursday, January 24th, 2008 at 12:01 am and is filed under Online Travel Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.